Distribution & FMCG
Sales Force Automation
Mobile SFA for field sales, order booking, and territory management
The challenge
Manual order collection; limited field sales visibility; inefficient route management; delayed sales reporting; poor market intelligence collection. Without a coherent distribution & fmcg foundation, Sales Force Automation stakeholders faced fragmented tools, slow handoffs, and limited visibility—classic failure modes Tekvers designs against.
The solution
Sales Force Automation: Mobile SFA for field sales, order booking, and territory management. Increased field productivity (offering intent). Tekvers delivered a maintainable distribution & fmcg system for Sales Force Automation using Flutter, .NET Core, SQL Server, GPS Services, with phased rollout, operator workflows, and documentation suited to long-term ownership.
Approach
Process analysis & blueprint
Document distribution/FMCG field workflows, distributor hierarchies, and ERP sync requirements; define module scope and success metrics.
Core module rollout
Phased deployment of mobile booking, visit/GPS tracking, routes, catalogs, targets/surveys, and dashboards with master data migration and UAT.
Go-live & continuous improvement
Hypercare, offline sync hardening, and ERP integration backlog for stock visibility and reporting.
Deliverables
- ▸Mobile order booking with live stock visibility
- ▸Customer visit management and GPS tracking
- ▸Route planning and product catalog management
- ▸Sales target monitoring and market surveys
- ▸Distributor coordination and retail audit management
- ▸Performance dashboards and offline sync
Outcomes
- ▸Increased field productivity (offering intent)
- ▸Faster order processing narrative
- ▸Improved market coverage story
- ▸Better sales visibility
- ▸Real-time sales reporting posture
Impact
Sales Force Automation, as catalogued by Tekvers, gives FMCG/distribution teams a field operating model synced to ERP—brief-accurate here; deepen further when a dedicated Flutter/.NET implementation repo is available.
Tech stack
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