Animated marketing site
Motion Brand Website
GSAP and Framer Motion brand site with scroll-driven storytelling.
The challenge
Static brochure layouts failed to communicate agency energy; heavy animation demos often sacrifice structure. The brand needed a motion-led single-page site with real section storytelling—without inventing backend services implied by marketing copy.
The solution
Motion Brand Website: GSAP and Framer Motion brand site with scroll-driven storytelling. Memorable first-viewport brand presence with video hero and GSAP entrance. Tekvers delivered a maintainable animated marketing site system for Motion Brand Website using Next.js, GSAP, Framer Motion, TypeScript, with phased rollout, operator workflows, and documentation suited to long-term ownership.
Approach
Motion as structure
Preloader waits for window load + hero video readiness (7s fallback) then GSAP-exits; hero uses full-screen `/videohero.mp4`; services use desktop flip cards and scroll-scale; technology and how-it-works use custom auto-advance carousels.
Hardcoded content model
Six service cards, five portfolio blurbs (Litter Busters, Snake Encounters, Level Head Contracting, Martin’s Pressure Washing, James Wholesale Homes), filtered testimonials, and Why Choose Us stats (100+ / 50+ / 5+ / 15+) live in section components—no CMS.
Scope honesty
Contact form and many footer/legal links (`href="#"`) are non-functional by design for this release; unused 3D helpers exist on disk but are not mounted.
Deliverables
- ▸Next.js 15 single-route Synovo Labs marketing site
- ▸GSAP preloader, hero, and scroll-driven section choreography
- ▸Framer Motion interaction polish alongside Tailwind layout
- ▸Services, Technology, How it works, Why choose us, Testimonials, Portfolio, About, Contact sections
- ▸Navbar with smooth-scroll anchors and logo swap on scroll
- ▸GlowEffects overlays and FooterSection link groups
- ▸Stub contact form UI (no persistence/email)
- ▸Chicago contact details in copy: info@synovolabs.com · +1 (888) 581-1741
Outcomes
- ▸Memorable first-viewport brand presence with video hero and GSAP entrance
- ▸Scroll storytelling that supports agency service discovery
- ▸Clear boundary: motion marketing site, not the AI/billing products named in copy
Impact
The brand shows up as intentional and premium—motion creates hierarchy without claiming SaaS backends that are not in the repository. Related deep dive: **Synovo Labs** case study (same `slabs` source).
Tech stack
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