Food & beverage e-commerce
Juice Company
Nature Harvest brand platform—Next.js catalog site, React admin, Express/MongoDB API for products, careers, and partners.
The challenge
A beverage manufacturer needed a modern brand/product website and internal catalog, careers, and partner tools—without premature cart/checkout complexity or relying on informal spreadsheets for product master data. Without a coherent food & beverage e-commerce foundation, Juice Company stakeholders faced fragmented tools, slow handoffs, and limited visibility—classic failure modes Tekvers designs against.
The solution
Juice Company: Nature Harvest brand platform—Next.js catalog site, React admin, Express/MongoDB API for products, careers, and partners. Professional beverage brand presence with structured product discovery. Tekvers delivered a maintainable food & beverage e-commerce system for Juice Company using Next.js, React, Express, MongoDB, with phased rollout, operator workflows, and documentation suited to long-term ownership.
Approach
Catalog-first brand experience
Public site presents brands, products, flavors, sizes, filters, and motion-led marketing so consumers and trade partners see Nature Harvest clearly—without pretending checkout exists.
Admin ownership of masters and careers
Dashboard JWT (`Admin` / `Manager`) drives product/brand/flavor/size CRUD and careers pipeline (publish/close jobs, application status)—so marketing and HR ops stop waiting on developer tickets for routine updates.
API-backed multi-app delivery
Express/Mongoose exposes auth, catalog, blogs/services content, quotes/suppliers, partners, careers, and dashboard stats with Swagger and CORS for Vercel frontends; uploads go to a dedicated PHP host for reliable media.
Deliverables
- ▸Next.js 15 public website for natureharvest.com.pk
- ▸React admin dashboard (catalog + careers ops)
- ▸Express/MongoDB REST API with JWT and Swagger
- ▸Product catalog with brand, flavor, size relationships and nutrient fields
- ▸Public filter experience and careers / partner forms
- ▸Careers ATS endpoints (jobs, applications, interviews, screening)
- ▸Partner inquiry create and authenticated partner management
- ▸PHP image upload integration for dashboard/website media
- ▸SEO helpers (sitemap, robots) on the public site
- ▸Framer Motion / GSAP presentation on the marketing site
- ▸Clear separation from legacy GraphQL/Remix admin trees
Outcomes
- ▸Professional beverage brand presence with structured product discovery
- ▸Internal catalog and careers operations without a full ecommerce stack
- ▸Partner and career lead capture into the API
- ▸Honest scope: no cart, checkout, payments, or order management in active apps
Impact
Nature Harvest presents products and brand story online while staff manage catalog and hiring pipelines in-house—Tekvers left a production Vercel-hosted stack that matches how a Lahore beverage company actually markets and recruits, without fake storefront checkout claims.
Tech stack
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